The Future of Colour: Fostering Sustainability in Colour Design
Sunday morning Colour Talk with Ingrid Calvo Ivanovic
On Sunday, 24 November 2024, from 10h until 11h CET, our guest is Ingrid Calvo Ivanovic, a colour designer, professor and researcher at the Design Department of Universidad de Chile.
She will talk about her research on sustainable practices in colour design and calls for a shift in how designers approach colour.
There will be time for Q&A at the end. Jeannette Hanenburg,
and Maja Kaurin / are inviting you to join the discussion, along with other colour lovers from all around the world!Places are limited to 100, so ensure your virtual seat by registering early.
This colour talk highlights the need for sustainable practices in colour design, given its significant impact on environmental issues, as well as its influence on consumer behaviour and social sustainability. It calls for a shift in how designers approach colour, promoting a sustainable mindset throughout the design process.
This includes educating both designers and consumers and considering the environmental effects of constantly changing colour trends. Emphasising the use of local colours can help strengthen connections with landscapes and territories, while exploring new, eco-friendly materials, such as bio and nanoscale colours, offers alternatives to traditional dyes.
The presentation also advocates for accepting the natural lifecycle of colours, including fading, as a normal part of product use. Using recycled colours creatively can spark discussions about sustainability and highlight the environmental credentials of products.
Additionally, upcycling industrial waste for its valuable pigments can foster innovation through collaboration between science and art. Finally, improving colour management processes can help reduce waste and increase efficiency in colour production.
Through examples and case studies, this study offers practical guidelines for implementing these sustainable strategies in design practice and education.
ABOUT
Dr. Ingrid Calvo Ivanovic is a Colour Designer, Researcher & Consultant, with a PhD in Design Research from Politecnico di Milano and a MA in Image Studies, UAH.
She is a Member of the Executive Committee of the International Colour Association (AIC). Member of the Editorial Board of the Color Research & Application, WoS Journal. Member of the Steering Committee of the AIC+ISCC Colour Literacy Project. Member of the Study Group on Colour Education (SGCE) and the Study Group on Environmental Colour Design (ECD) of AIC. Member of the Design Committee of the National Agency for Research and Development (ANID), Chile. Chair of the Cumulus Working Group on 21st Century Colour Education. Assistant Professor of the Design Department of Universidad de Chile, and Lecturer at Politecnico di Milano, Italy.
For 15 years, Ingrid has been a full-time researcher and epistemologist in the field of colour, developing methodologies for its study, teaching, and application in design, architecture, and art concerning other research areas such as visual and curatorial studies. Ingrid has presented specialized conferences and workshops in different countries in America, Asia, Europe, and Oceania.
Instagram: @colourtraining
LinkedIn: https://www.linkedin.com/in/ingrid-calvo-ivanovic/